I think it’s important to control your online identity because first, employers can see you on your social media and use it to either hire or not hire you. If you can control that I’m sure you can make your odds a little better. Second, because you should be in control of what other people see about you when they search you on the internet. You obviously don’t want them to be misinformed about who you are or make negative judgements based off what the internet shows them without even meeting you! And of course if you’re in Advertising or PR people are going to want to know that you can keep your information safe (likable) to ensure that you can keep theirs safe (likable) as well.